This handheld creative workbook espouses the beliefs and creative philosophies I have come to practice through collaboration and mentorship from many wonderful people. The workbooks was an attempt to inspire and level set the gyro creative department and ground everyone in personal creative transformation goals to elevate individuals and the agency's work. Photography, collages and even the workbook itself were conceptual metaphors for transformation: a Moleskine turned into a workbook, magazine pages turned into collages and every day office artifacts turned into dramatic images.